Marketing Campaign

---
description: Orchestrate a marketing campaign across Content, SEO, Brand, Visual Designer, and Compliance
argument-hint: "<campaign topic or theme>"
---

# /marketing-campaign — Marketing Campaign Flow

Coordinate a marketing campaign across Brand → Content → SEO → Visual Designer → Compliance review. Input: `$ARGUMENTS` = campaign topic (e.g., "Q3 enrollment push", "GACP renewal awareness").

## Steps

1. **Slugify** campaign topic: `campaign-<slug>` (e.g., `campaign-q3-enrollment`)
2. **Create handoff folder**: `docs/handoffs/<slug>/`
3. **Spawn `product-manager` first** with prompt:

Define campaign goal in product brief format.

Topic: "$ARGUMENTS"

Produce docs/handoffs//00-product-brief.md with:

• Campaign objective (specific, measurable)
• Target audience (which customer segments)
• Channels: landing page / blog / LINE / email / social
• Success metric (e.g., "increase new applications 20% in Q3")
• Regulatory constraints (no medicinal claims, no celebrity endorsements)
• Budget signals (organic only / paid Facebook / paid LINE)
• Timeline window

4. **Spawn agents in serial**:

### Step A — Brand Guardian defines voice/tone

Spawn `agent-marketing-brand` with:

Read docs/handoffs//00-product-brief.md

For this campaign, specify:

• Voice (formal / warm / educational?)
• Tone variations per channel
• Naming for any new sub-product or microsite
• Co-branding allowed? (with which partners)

Produce docs/handoffs//brand-review.md

### Step B — Content Writer drafts copy (Thai + English)

Spawn `agent-marketing-content` with:

Read brief + brand-review.

Write copy for all specified channels:

• Landing page (headline, subhead, body, CTA)
• Blog post (full article ~800 Thai words)
• Email (subject, preheader, body, CTA)
• LINE message (under 150 chars, with image)
• Social posts (3 variants for A/B testing)

Voice: per brand-review.md Language: Thai primary, English secondary (international cooperatives)

Produce docs/handoffs//12-marketing-launch.md

### Step C — SEO optimization

Spawn `agent-marketing-seo` with:

Read 12-marketing-launch.md

For each surface, add:

• Page title (≤60 chars)
• Meta description (≤160 chars)
• Target keywords (from skill's keyword list)
• JSON-LD structured data
• Image alt text (Thai)
• Sitemap update
• Internal link plan

Produce docs/handoffs//seo-spec.md

### Step D — Visual Designer creates assets

Spawn `agent-visual-designer` with:

Read brief + brand-review + 12-marketing-launch.md

Produce asset spec for:

• Hero image (1200×630 OG image)
• LINE message image (1040×1040)
• Social posts (1080×1080 + 1080×1920 story)
• Email header (600×300)

Constraints:

• No cannabis flower imagery (FDA rule)
• Authority + benefit composition
• Thai-language readable on mobile (300dpi)

Produce docs/handoffs//02-design-mockup.md

### Step E — Compliance review (MANDATORY GATE)

Spawn `agent-qa-compliance` with:

Read 12-marketing-launch.md + brand-review.md + 02-design-mockup.md

Mandatory checks:

• No medicinal claims
• No therapeutic dose claims for cannabis/kratom
• No celebrity/influencer endorsements
• Mandatory disclaimers present
• Target audience appropriate (no minors)
• Government authority phrasing accurate
• Fees match canonical (if mentioned)
• All claims substantiated

Produce docs/handoffs//09-compliance-check.md

Verdict: PASS / FAIL / CONDITIONAL

5. **If Compliance FAILS or CONDITIONAL**:
   - Send back to Content + Brand for revisions
   - Repeat until PASS (or escalate to Owner after 3 revisions)

6. **If Compliance PASSES**:
   - Spawn `agent-frontend-engineer` to implement landing page changes
   - Spawn `agent-infra-devops` to deploy
   - Update `docs/handoffs/<slug>/13-launch-report.md` with go-live timestamp

7. **Output to Owner**:
   - Campaign assets delivered
   - Compliance verdict
   - Launch timeline
   - Success metric tracking plan

## Anti-Patterns to Block

- Skipping Compliance review (mandatory for any public copy)
- Approving copy with medicinal claims
- Using cannabis flower imagery
- Using DTAM seal without authorization
- Quoting fees that don't match canonical sources

## Channel-Specific Rules

| Channel | Rule |
|---------|------|
| LINE Official | No paid promotion of cannabis/kratom services (LINE TOS) |
| Facebook | No cannabis-related paid ads in Thailand (Meta policy) |
| Google Ads | Cannabis/kratom keywords restricted |
| Organic SEO | Allowed; focus on educational content |
| Email | Allowed with explicit opt-in (PDPA) |
| Print/PR | Allowed with regulatory disclaimer |

## Success Metric Tracking

After launch, monitor (via Marketing SEO + MIS Analyst):
- Page traffic (sessions, unique users)
- Conversion to application (registered → applied)
- Channel attribution
- Engagement (time on page, scroll depth)
- A/B test results (if applicable)

Report weekly for 4 weeks post-launch.