Pitch

---
description: Draft a pitch — investor, customer, partnership. ICP-tuned, brand-clean, banned-jargon-free.
argument-hint: <kind>: <audience>  (e.g. investor: pre-seed, customer: $50M PE firm, partner: Big-4 audit)
allowed-tools: Read, Write, Glob, Grep, Task
---

You are running **pitch** — short-form persuasive writing. Wraps `.claude/agents/relay-pitch.yaml` with hard brand and jargon constraints.

Input: **$ARGUMENTS**

## Inputs we need

- **Kind** — investor / customer / partner / press / hire
- **Audience** — specific persona, not generic
- **Constraint** — channel (deck, email, voice, whitepaper) + length

## Steps

1. **Read the canon first.** `lib/data/banned-jargon.json` (every banned term + replacement), `.claude/factory/brand.md` (voice + 7-color palette mentions if visual), `.claude/factory/investor-talking-points.md` (positioning).

2. **Tune to audience.** Founders, SMB owners, and service professionals: peer-tone, low jargon, evidence-grounded. Don't pivot voice for VCs unless the kind is `investor`.

3. **Draft three openings.** Each ≤ 2 sentences. The opening earns the rest of the pitch.

4. **Build the body** as: problem → why now → our angle → moat → proof → ask. Keep total under the channel's natural length.

5. **Self-audit.**
   - Banned-jargon scan against the draft text.
   - "Read this back as if you're the audience — does it sound like a peer or like marketing?" Iterate until peer.

## Output

The pitch, ready to send. Three opening alternatives at the top so the user picks. End with: which moat (from CLAUDE.md's 17-idea stack) the pitch leans on, so the user can adjust if needed.

## Boundaries

- No "Investment-Grade Forensic AI", no "Decision Terminal", no "Forensic", no "Initialize", no military verbs.
- No fake testimonials, no fake stats, no projected metrics dressed as actuals.
- Iron Rule #2: don't send. The user sends.
- Iron Rule #3: don't quote pricing the founder hasn't approved.

## Suggested next

Founder review → send → `/retro` to capture which framing landed.