campaign-plan
Officialcampaign plan
What it does
- Product or service being promoted
- Key differentiators or value propositions
- Previous campaign performance or learnings
- Brand guidelines or constraints
- Geographic focus
- Campaign name suggestion
- One-sentence campaign summary
Requirements & configuration
- If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.
- What is your budget? (paid channels require spend; owned/earned require time)
- 2. Work backward: what needs to be live and when? What is the production lead time?
Derived from the skill's own SKILL.md documentation · extracted 2026-07-23
campaign-plan FAQ
What does the campaign-plan skill do?
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan. Product or service being promoted Key differentiators or value propositions
What does campaign-plan require?
If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md. What is your budget? (paid channels require spend; owned/earned require time) 2. Work backward: what needs to be live and when? What is the production lead time?
How do I install campaign-plan?
Run: npx -y skills add https://github.com/anthropics/knowledge-work-plugins --skill campaign-plan --agent claude-code — the source lives at github.com/anthropics/knowledge-work-plugins.
Maintain campaign-plan?
Let people know it's listed here — add the badge (live metrics, light/dark aware) or a plain link to your README or docs.
[](https://getagentictools.com/skills/anthropics-knowledge-work-plugins-campaign-plan?ref=badge) npx agentictools info skills/anthropics-knowledge-work-plugins-campaign-plan The second line is the CLI lookup for this page — handy in READMEs and docs.
