aso
aso
What it does
- User shares an App Store or Google Play URL
- User asks to audit or optimize an app listing
- User wants to compare their app against competitors
- User asks about app store ranking, visibility, or download conversion
- App name (title) — 30 char limit
- Subtitle — 30 char limit
- Description (long) — not indexed for search, but matters for conversion
Requirements & configuration
- | Challenger | Building awareness, <100K ratings, needs discovery through keywords and ASO tactics. Most apps fall here. | Your app, most indie/startup apps |
- Title: Brand-only or brand-first titles are valid (score 8+ if brand is the keyword). These apps don't need generic keyword discovery.
- In-app events: Missing events for utility apps with massive install bases (Uber, WhatsApp) is not a penalty. These apps don't need discovery help.
- | 0-29 | F | Listing needs a complete overhaul |
- [ ] No in-app events or promotional content (Dominant utility apps may not need discovery help)
Derived from the skill's own SKILL.md documentation · extracted 2026-07-23
aso FAQ
What does the aso skill do?
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it. User shares an App Store or Google Play URL User asks to audit or optimize an app listing
What does aso require?
| Challenger | Building awareness, <100K ratings, needs discovery through keywords and ASO tactics. Most apps fall here. | Your app, most indie/startup apps | Title: Brand-only or brand-first titles are valid (score 8+ if brand is the keyword). These apps don't need generic keyword discovery. In-app events: Missing events for utility apps with massive install bases (Uber, WhatsApp) is not a penalty. These apps don't need discovery help. | 0-29 | F | Listing needs a complete overhaul | [ ] No in-app events or promotional content (Dominant utility apps may not need discovery help)
How do I install aso?
Run: npx -y skills add https://github.com/coreyhaines31/marketingskills --skill aso --agent claude-code — the source lives at github.com/coreyhaines31/marketingskills.
Maintain aso?
Let people know it's listed here — add the badge (live metrics, light/dark aware) or a plain link to your README or docs.
[](https://getagentictools.com/skills/coreyhaines31-marketingskills-aso?ref=badge) npx agentictools info skills/coreyhaines31-marketingskills-aso The second line is the CLI lookup for this page — handy in READMEs and docs.