competitor-profiling
Comprehensive competitor analysis from URLs, combining site scraping with SEO and market data into structured profiles.
What it does
- <competitor-slug> is lowercase, hyphenated (e.g. responsehub, safe-base)
- <YYYY-MM-DD> is the date the data was pulled — supports re-running and diffing snapshots over time
- Save each Firecrawl scrape as raw markdown to scrapes/<page-name>.md
- Save each DataForSEO response as raw JSON to seo/<endpoint-name>.json
- Save each review source to reviews/<source>.md (cleaned text) or .json (raw)
- Always create the date folder fresh on a new run; never overwrite a prior date's data
- Pricing page
Derived from the skill's own SKILL.md documentation · extracted 2026-07-23
Comprehensive competitor analysis from URLs, combining site scraping with SEO and market data into structured profiles.
Source
Repository: https://github.com/coreyhaines31/marketingskills
competitor-profiling FAQ
What does the competitor-profiling skill do?
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement. <competitor-slug> is lowercase, hyphenated (e.g. responsehub, safe-base) <YYYY-MM-DD> is the date the data was pulled — supports re-running and diffing snapshots over time
How do I install competitor-profiling?
Run: npx -y skills add https://github.com/coreyhaines31/marketingskills --skill competitor-profiling --agent claude-code — the source lives at github.com/coreyhaines31/marketingskills.
Maintain competitor-profiling?
Let people know it's listed here — add the badge (live metrics, light/dark aware) or a plain link to your README or docs.
[](https://getagentictools.com/skills/coreyhaines31-marketingskills-competitor-profiling?ref=badge) npx agentictools info skills/coreyhaines31-marketingskills-competitor-profiling The second line is the CLI lookup for this page — handy in READMEs and docs.