copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
What it does
- What type of page? (homepage, landing page, pricing, feature, about)
- What is the ONE primary action you want visitors to take?
- Who is the ideal customer?
- What problem are they trying to solve?
- What objections or hesitations do they have?
- What language do they use to describe their problem?
- What are you selling or offering?
Requirements & configuration
- ✅ Need to share a screenshot? Send as many documents, images, and audio files as your heart desires.
- cro: If page structure/strategy needs work, not just copy
Derived from the skill's own SKILL.md documentation · extracted 2026-07-23
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
Source
Repository: https://github.com/coreyhaines31/marketingskills
copywriting FAQ
What does the copywriting skill do?
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers. What type of page? (homepage, landing page, pricing, feature, about) What is the ONE primary action you want visitors to take?
What does copywriting require?
✅ Need to share a screenshot? Send as many documents, images, and audio files as your heart desires. cro: If page structure/strategy needs work, not just copy
How do I install copywriting?
Run: npx -y skills add https://github.com/coreyhaines31/marketingskills --skill copywriting --agent claude-code — the source lives at github.com/coreyhaines31/marketingskills.
Maintain copywriting?
Let people know it's listed here — add the badge (live metrics, light/dark aware) or a plain link to your README or docs.
[](https://getagentictools.com/skills/coreyhaines31-marketingskills-copywriting?ref=badge) npx agentictools info skills/coreyhaines31-marketingskills-copywriting The second line is the CLI lookup for this page — handy in READMEs and docs.