cro
cro
What it does
- Can a visitor understand what this is and why they should care within 5 seconds?
- Is the primary benefit clear, specific, and differentiated?
- Is it written in the customer's language (not company jargon)?
- Feature-focused instead of benefit-focused
- Too vague or too clever (sacrificing clarity)
- Trying to say everything instead of the most important thing
- Does it communicate the core value proposition?
Requirements & configuration
- Bigger changes that require more effort but will significantly improve conversions.
- copywriting: If the page needs a complete copy rewrite
Derived from the skill's own SKILL.md documentation · extracted 2026-07-23
cro FAQ
What does the cro skill do?
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups. Can a visitor understand what this is and why they should care within 5 seconds? Is the primary benefit clear, specific, and differentiated?
What does cro require?
Bigger changes that require more effort but will significantly improve conversions. copywriting: If the page needs a complete copy rewrite
How do I install cro?
Run: npx -y skills add https://github.com/coreyhaines31/marketingskills --skill cro --agent claude-code — the source lives at github.com/coreyhaines31/marketingskills.
Maintain cro?
Let people know it's listed here — add the badge (live metrics, light/dark aware) or a plain link to your README or docs.
[](https://getagentictools.com/skills/coreyhaines31-marketingskills-cro?ref=badge) npx agentictools info skills/coreyhaines31-marketingskills-cro The second line is the CLI lookup for this page — handy in READMEs and docs.