marketing-plan

When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," or "fCMO plan." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing. A user is starting a new client engagement as a fractional CMO or marketing consultant A founder needs a 12-month marketing roadmap they can share with their team or investors

A founder needs a 12-month marketing roadmap they can share with their team or investors An existing scored audit (from any prior current-state assessment) needs to be sequenced into an action plan If you can't confirm any of these in INIT, list them in Section 13's "Open decisions" — never gloss over them. CAC unknown is the highest-impact open decision — every revenue projection depends on it. Padding the plan with skills/ideas the client doesn't actually need

Run: npx -y skills add https://github.com/coreyhaines31/marketingskills --skill marketing-plan --agent claude-code — the source lives at github.com/coreyhaines31/marketingskills.