marketing-psychology
Psychological principles and mental models for understanding customer behavior and influencing marketing decisions.
What it does
- cro: Apply psychology to page optimization
- copywriting: Write copy using psychological principles
- popups: Use triggers and psychology in popups
- pricing-page optimization: See cro for pricing psychology
- ab-testing: Test psychological hypotheses
Requirements & configuration
- Marketing application: Don't assume you need content marketing because competitors do. Ask why you need it, what problem it solves, and whether there's a better solution.
- People prefer the current state of affairs. Change requires effort and feels risky.
- Prospects need roughly 7 touchpoints before converting. One ad rarely converts; sustained presence does.
- Behavior requires: Capability, Opportunity, Motivation.
Derived from the skill's own SKILL.md documentation · extracted 2026-07-23
Psychological principles and mental models for understanding customer behavior and influencing marketing decisions.
Source
Repository: https://github.com/coreyhaines31/marketingskills
marketing-psychology FAQ
What does the marketing-psychology skill do?
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting. cro: Apply psychology to page optimization copywriting: Write copy using psychological principles
What does marketing-psychology require?
Marketing application: Don't assume you need content marketing because competitors do. Ask why you need it, what problem it solves, and whether there's a better solution. People prefer the current state of affairs. Change requires effort and feels risky. Prospects need roughly 7 touchpoints before converting. One ad rarely converts; sustained presence does. Behavior requires: Capability, Opportunity, Motivation.
How do I install marketing-psychology?
Run: npx -y skills add https://github.com/coreyhaines31/marketingskills --skill marketing-psychology --agent claude-code — the source lives at github.com/coreyhaines31/marketingskills.
Maintain marketing-psychology?
Let people know it's listed here — add the badge (live metrics, light/dark aware) or a plain link to your README or docs.
[](https://getagentictools.com/skills/coreyhaines31-marketingskills-marketing-psychology?ref=badge) npx agentictools info skills/coreyhaines31-marketingskills-marketing-psychology The second line is the CLI lookup for this page — handy in READMEs and docs.
Related skills
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copy-editing Systematic improvement of existing marketing copy through seven focused editing passes.
writing-fragments writing fragments
writing-beats writing beats