public-relations
Agent skill from coreyhaines31/marketingskills.
What it does
- Pitch journalists like you'd pitch a customer: specific, useful, fast, and never about you.
- The story is not your product. The story is the trend, the data, the conflict, or the human. Your product is the evidence.
- Speed beats polish on reactive PR. A B+ pitch in the first hour of a story beats an A+ pitch on day three.
- You have a real story — proprietary data, a strong opinion, a milestone, a customer with a sharp before/after, or a fresh angle on a trending topic
- You have founder/exec time — journalists want quotes from people with skin in the game, not from a PR rep
- You have a destination — a press page, blog post, or product launch that converts attention into something useful
- Pre-launch with no story beyond "we exist"
Derived from the skill's own SKILL.md documentation · extracted 2026-07-23
Source
Repository: https://github.com/coreyhaines31/marketingskills
public-relations FAQ
What does the public-relations skill do?
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email. Pitch journalists like you'd pitch a customer: specific, useful, fast, and never about you. The story is not your product. The story is the trend, the data, the conflict, or the human. Your product is the evidence.
How do I install public-relations?
Run: npx -y skills add https://github.com/coreyhaines31/marketingskills --skill public-relations --agent claude-code — the source lives at github.com/coreyhaines31/marketingskills.
Maintain public-relations?
Let people know it's listed here — add the badge (live metrics, light/dark aware) or a plain link to your README or docs.
[](https://getagentictools.com/skills/coreyhaines31-marketingskills-public-relations?ref=badge) npx agentictools info skills/coreyhaines31-marketingskills-public-relations The second line is the CLI lookup for this page — handy in READMEs and docs.