brand-storytelling — Skills

What it does

"Who is your audience and what do you want them to do after hearing this?"

"What's the transformation or realization at the heart of your story?"

"What problem did you face that others can relate to?"

"Can someone repeat your core message at a dinner party?"

"Are you the hero of this story, or is your customer?"

Starting with your company - Start with the audience's problem or the world's change, not "We are..."

Feature lists instead of stories - Stories are about change; lists are forgettable

brand storytelling

Source

Repository: https://github.com/refoundai/lenny-skills

brand-storytelling FAQ

What does the brand-storytelling skill do?

Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable. "Who is your audience and what do you want them to do after hearing this?" "What's the transformation or realization at the heart of your story?"

What does brand-storytelling require?

Mike Maples Jr: "The customer is the hero (Luke Skywalker), the founder is the mentor (Obi-Wan) providing the tools. Position your product as the lightsaber—the tool the hero needs."

How do I install brand-storytelling?

Run: npx -y skills add https://github.com/refoundai/lenny-skills --skill brand-storytelling --agent claude-code — the source lives at github.com/refoundai/lenny-skills.

Maintain brand-storytelling?

Let people know it's listed here — add the badge (live metrics, light/dark aware) or a plain link to your README or docs.

[brand-storytelling on getagentictools](https://getagentictools.com/skills/refoundai-lenny-skills-brand-storytelling?ref=badge)

npx agentictools info skills/refoundai-lenny-skills-brand-storytelling

The second line is the CLI lookup for this page — handy in READMEs and docs.