storybrand-messaging
storybrand messaging
What it does
- Focus on ONE desire per message — multiple desires dilute the story gap
- Tie the desire to survival (physical, financial, relational, or spiritual)
- Aspirational identity is powerful ("become the leader everyone respects")
- Different segments have different desires — write separate messaging per role, stage, and pain intensity
- "You want [specific desire]..."
- "Imagine [aspirational identity]..."
- "What if you could [single clear outcome]?"
Requirements & configuration
- See: references/brand-script.md — fill out the BrandScript worksheet here when you need to draft all seven elements for a client from scratch.
- External: "my investments are scattered"; internal: "I feel overwhelmed"; philosophical: "people shouldn't need to be experts to retire well"
- Why it works: People need to see the destination before starting the journey. Showing the transformation — not features — lets customers place themselves in that future and feel its pull.
Derived from the skill's own SKILL.md documentation · extracted 2026-07-23
storybrand-messaging FAQ
What does the storybrand-messaging skill do?
Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "brand script", "StoryBrand framework", "customer as hero", or "my messaging isnt resonating". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales and marketing collateral. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome. Focus on ONE desire per message — multiple desires dilute the story gap Tie the desire to survival (physical, financial, relational, or spiritual)
What does storybrand-messaging require?
See: references/brand-script.md — fill out the BrandScript worksheet here when you need to draft all seven elements for a client from scratch. External: "my investments are scattered"; internal: "I feel overwhelmed"; philosophical: "people shouldn't need to be experts to retire well" Why it works: People need to see the destination before starting the journey. Showing the transformation — not features — lets customers place themselves in that future and feel its pull.
How do I install storybrand-messaging?
Run: npx -y skills add https://github.com/wondelai/skills --skill storybrand-messaging --agent claude-code — the source lives at github.com/wondelai/skills.
Maintain storybrand-messaging?
Let people know it's listed here — add the badge (live metrics, light/dark aware) or a plain link to your README or docs.
[storybrand-messaging on getagentictools](https://getagentictools.com/skills/wondelai-skills-storybrand-messaging?ref=badge) npx agentictools info skills/wondelai-skills-storybrand-messaging The second line is the CLI lookup for this page — handy in READMEs and docs.
