customer-research

Uncover what customers think, say, and struggle with through transcript analysis and online research.

coreyhaines31 ↓ 68k

Claude Code

View source ↗

What it does

Extract: pains, triggers, desired outcomes, language used, objections, alternatives considered
Look for: the moment they decided to look for a solution, what they tried before, what success looks like to them
Segment responses by customer tier, use case, or tenure before drawing conclusions
Flag: what open-ended answers say vs. what multiple-choice answers say (they often conflict)
Identify: the 20% of responses that contain the most useful signal
Mine for: recurring complaints, confusion points, feature requests, and "I wish it could…" language
Categorize tickets before analyzing — don't treat all tickets as equal signal

Requirements & configuration

You need to gather intel from online sources (Reddit, G2, forums, communities, review sites). Your job is to know where to look and what to extract.
| Low | Single source; could be an outlier; needs validation |
Need to know where your audience spends time? → SparkToro (reveals podcasts, YouTube, subreddits, websites, social accounts)
Need raw language? → Reddit and YouTube comments
Need trigger events? → LinkedIn posts, job postings, Hacker News "Ask HN" threads

Derived from the skill's own SKILL.md documentation · extracted 2026-07-23

Uncover what customers think, say, and struggle with through transcript analysis and online research.

Source

Repository: https://github.com/coreyhaines31/marketingskills

customer-research FAQ

What does the customer-research skill do?

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro. Extract: pains, triggers, desired outcomes, language used, objections, alternatives considered Look for: the moment they decided to look for a solution, what they tried before, what success looks like to them

What does customer-research require?

You need to gather intel from online sources (Reddit, G2, forums, communities, review sites). Your job is to know where to look and what to extract. | Low | Single source; could be an outlier; needs validation | Need to know where your audience spends time? → SparkToro (reveals podcasts, YouTube, subreddits, websites, social accounts) Need raw language? → Reddit and YouTube comments Need trigger events? → LinkedIn posts, job postings, Hacker News "Ask HN" threads

How do I install customer-research?

Run: npx -y skills add https://github.com/coreyhaines31/marketingskills --skill customer-research --agent claude-code — the source lives at github.com/coreyhaines31/marketingskills.

Maintain customer-research?

Let people know it's listed here — add the badge (live metrics, light/dark aware) or a plain link to your README or docs.

[![customer-research on getagentictools](https://getagentictools.com/badge/skills/coreyhaines31-marketingskills-customer-research.svg)](https://getagentictools.com/skills/coreyhaines31-marketingskills-customer-research?ref=badge)

npx agentictools info skills/coreyhaines31-marketingskills-customer-research

The second line is the CLI lookup for this page — handy in READMEs and docs.