product-marketing-context
Establish foundational product positioning and audience context that other marketing skills reference.
What it does
- Read it and summarize what's captured
- Ask which sections they want to update
- Only gather info for those sections
- One-line description
- What it does (2-3 sentences)
- Product category (what "shelf" you sit on—how customers search for you)
- Product type (SaaS, marketplace, e-commerce, service, etc.)
Requirements & configuration
- Most users prefer option 1. After presenting the draft, ask: "What needs correcting? What's missing?"
- 3. Present the draft and ask what needs correcting or is missing
- Ask if anything needs adjustment
- Skip what doesn't apply: Not every product needs all sections (e.g., Personas for B2C)
Derived from the skill's own SKILL.md documentation · extracted 2026-07-23
Establish foundational product positioning and audience context that other marketing skills reference.
Source
Repository: https://github.com/coreyhaines31/marketingskills
product-marketing-context FAQ
What does the product-marketing-context skill do?
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context. Read it and summarize what's captured Ask which sections they want to update
What does product-marketing-context require?
Most users prefer option 1. After presenting the draft, ask: "What needs correcting? What's missing?" 3. Present the draft and ask what needs correcting or is missing Ask if anything needs adjustment Skip what doesn't apply: Not every product needs all sections (e.g., Personas for B2C)
How do I install product-marketing-context?
Run: npx -y skills add https://github.com/coreyhaines31/marketingskills --skill product-marketing-context --agent claude-code — the source lives at github.com/coreyhaines31/marketingskills.
Maintain product-marketing-context?
Let people know it's listed here — add the badge (live metrics, light/dark aware) or a plain link to your README or docs.
[](https://getagentictools.com/skills/coreyhaines31-marketingskills-product-marketing-context?ref=badge) npx agentictools info skills/coreyhaines31-marketingskills-product-marketing-context The second line is the CLI lookup for this page — handy in READMEs and docs.
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