launch-strategy
Structured framework for planning product launches, feature announcements, and go-to-market strategies.
What it does
- Getting your product into users' hands early
- Learning from real feedback
- Making a splash at every stage
- Building momentum that compounds over time
- Branded community (Slack, Discord)
- Website/product
- Get more effective over time
Requirements & configuration
- Ensure prototype is functional enough to demo (doesn't need to be production-ready)
- Product Hunt can be powerful for reaching early adopters, but it's not magic—it requires preparation.
- Requires significant pre-launch planning
- Don't need full fanfare
Derived from the skill's own SKILL.md documentation · extracted 2026-07-23
Structured framework for planning product launches, feature announcements, and go-to-market strategies.
Source
Repository: https://github.com/coreyhaines31/marketingskills
launch-strategy FAQ
What does the launch-strategy skill do?
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. Getting your product into users' hands early Learning from real feedback
What does launch-strategy require?
Ensure prototype is functional enough to demo (doesn't need to be production-ready) Product Hunt can be powerful for reaching early adopters, but it's not magic—it requires preparation. Requires significant pre-launch planning Don't need full fanfare
How do I install launch-strategy?
Run: npx -y skills add https://github.com/coreyhaines31/marketingskills --skill launch-strategy --agent claude-code — the source lives at github.com/coreyhaines31/marketingskills.
Maintain launch-strategy?
Let people know it's listed here — add the badge (live metrics, light/dark aware) or a plain link to your README or docs.
[](https://getagentictools.com/skills/coreyhaines31-marketingskills-launch-strategy?ref=badge) npx agentictools info skills/coreyhaines31-marketingskills-launch-strategy The second line is the CLI lookup for this page — handy in READMEs and docs.
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