revops
Design and optimize systems connecting marketing, sales, and customer success into a unified revenue engine.
What it does
- Fit score — Does this person match your ICP? (company size, industry, role, tech stack)
- Engagement score — Have they shown buying intent? (pricing page, demo request, multiple visits)
- MQL alert sent to assigned rep
- Rep contacts within 4 hours (business hours)
- Rep qualifies or rejects within 48 hours
- Rejected MQLs go to recycling nurture with reason code
- Company size, industry, revenue
Requirements & configuration
- Every handoff between teams is a potential leak. Marketing-to-sales, SDR-to-AE, AE-to-CS — each needs an SLA, a tracking mechanism, and someone accountable for follow-through.
- | Opportunity | Budget, authority, need, timeline confirmed | Closed-won or closed-lost | Sales (AE) |
- An MQL requires both fit and engagement:
- | Discovery | Pain points, current solution, timeline | Needs confirmed, demo scheduled |
- When You Need a Deal Desk
Derived from the skill's own SKILL.md documentation · extracted 2026-07-23
Design and optimize systems connecting marketing, sales, and customer success into a unified revenue engine.
Source
Repository: https://github.com/coreyhaines31/marketingskills
revops FAQ
What does the revops skill do?
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing. Fit score — Does this person match your ICP? (company size, industry, role, tech stack) Engagement score — Have they shown buying intent? (pricing page, demo request, multiple visits)
What does revops require?
Every handoff between teams is a potential leak. Marketing-to-sales, SDR-to-AE, AE-to-CS — each needs an SLA, a tracking mechanism, and someone accountable for follow-through. | Opportunity | Budget, authority, need, timeline confirmed | Closed-won or closed-lost | Sales (AE) | An MQL requires both fit and engagement: | Discovery | Pain points, current solution, timeline | Needs confirmed, demo scheduled | When You Need a Deal Desk
How do I install revops?
Run: npx -y skills add https://github.com/coreyhaines31/marketingskills --skill revops --agent claude-code — the source lives at github.com/coreyhaines31/marketingskills.
Maintain revops?
Let people know it's listed here — add the badge (live metrics, light/dark aware) or a plain link to your README or docs.
[](https://getagentictools.com/skills/coreyhaines31-marketingskills-revops?ref=badge) npx agentictools info skills/coreyhaines31-marketingskills-revops The second line is the CLI lookup for this page — handy in READMEs and docs.
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